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The story of our brand

Posted on by Annemarie Lombard

Twenty-two years ago this business took shape in my scrambled brain.  At the time I just returned from a 3-year travel-work experience from the USA which left me hanging between two worlds. My one foot was still in Los Angeles, California, where I worked for a year, and my other foot was back in Cape Town, on home-based South African soil. I was torn between these 2 worlds and it took me quite some time to settle back into my own body and space.  Although I settled back into clinical practise as an occupational therapist working with children with learning problems, I still had itchy feet. It did not help that my first son was born: I was entering the world of parenting for the first time as a new mom (no one tells you how bloody hard it is… ), experiencing postnatal depression and re-integrating into my old South African life. In the States, I had the best and the worst time of my life. While working in Los Angeles with a fiery, red-hair Spanish born occupational therapy guru (Erna Blanche), I was constantly pushed out of my comfort zone. I learned a hell of a lot, laughed, cried, had to learn to email reports for the first time (yes I am Gen X) and looking back… was preparing myself for the crazy journey of being an entrepreneur!

I learned 3 key things in difficult and changing work environments:

  1. Never ever be scared to try something new
  2. Hard work gets your everywhere
  3. If all else fails – run… (I started trail running at this stage and have loved it ever since)

So Sensory Intelligence® was born in my head in 2000. In 2002 we printed our first business cards (haven’t they become redundant… I haven’t even bothered to reprint mine lately), established our brand name and presented my first workshop for a group of parents. I discovered my passion for training and empowering others and it just made sense to start with the target group I’ve been working with for 15 years. Helping parents understand and manage their children better is ultimately the best gift you can give a child. I shifted my skills, knowledge and expertise from working with a single child in clinical practice to training groups of people around sensory integration (a specific term/field of expertise in occupational therapy work).

I learned 3 key things from working with parents:

  1. Mothers know their children best – listen to them and trust them but also help them to trust themselves. Mothers (and parents in general) run to Google and try to become better parents this way.  Although Google is my best friend too..… trust your gut – it will be more powerful and mostly correct.
  2. Human behaviour is so fascinating and interesting. The brain science that applies to children applies to adults too… their bodies are just bigger and there is more nonsense…
  3. Common sense for us as occupational therapists is not common practice. 

As Sensory Intelligence® unfolded as a business… my quest for learning and breaking new territories increased.  As I was seeing how my paediatric-practice knowledge was as powerful when adapted to the adult world of work, I had to learn more.  In 2005 I decided that further research is a must and I embarked on registering for a master’s degree through the University of Cape Town in South Africa. I was like a child with a new toy… if I knew what was ahead of me, I would have run away… far away.  During 2005-2006 I did research methodology and wrote my master’s degree proposal, had a second child, wrote a book “Sensory intelligence, why it matters more than IQ and EQ”, and my husband developed Stage 4 cancer. I know it is a mouthful but it was even worse than what it sounds. Luckily, my second son was a breeze as a baby, the book took me into an escape world to cope with my husband’s illness and the studying was ticking along…

I survived to tell the tale: my husband made a full recovery and is in remission, my second happy- and well-adapted son is now 16 years old and my book is still on the shelves. My studies took a turn for the worse in the short run – but ultimately a turn for the best in the long run. I was upgraded to a PhD as a result of my study being innovative and the amount of data I had to work with. I had to collect even more data (2008-2009) and was struggling to put my bum down on a chair to write the dissertation of my PhD research. Throughout all of this, I sensory assessed hundreds of people in order for them to share their “sensory stories” with me, started to do team- and corporate training and also put my foot in the call centre industry which is where my doctoral research was positioned. I talked to everyone and anyone about sensory intelligence – most of the time for free – and was absolutely adamant to do “market research”. The going got really tough when I had to sit my family down at the beginning of 2011 and negotiated time in order to write my doctoral thesis. It took 9 months of getting up at 4 am every day (except for Sundays) and writing every day.  It was absolute agony… I never cry but during this time I was in tears on a daily basis, checking in with my supervisor… God bless this woman.  She picked me up from the floor every day, motivated me, encouraged me and was my biggest supporter.  Ruth Watson, I still honour you and am so sad you passed away a few years ago. I graduated in 2012, got my PhD degree and had brain fog for 6 months (a well-known phenomenon following the submission of a dissertation).  I was not in academics full time, so doing this on a part-time basis was no joke. But I survived and another one dusted.

I learned 3 key things from juggling personal life, research and business:

  1. None of us are superhuman beings: it is OK to drop the ball – however drop the work-ball and not the family-ball
  2. Getting up at 4 am will make you more productive while your brain is still fresh
  3. Surround yourself with people who believe in you, encourage- and support you

Business continued to grow and expand:

In 2008 I started to automate our online assessments and moved them to online versions.

Senses on Call™ was the emergent product from my research helping call centres make better staff-, recruitment- and talent decisions.  It was recently updated.

The Sensory Matrix™, which was developed in 2005 and published in my book in 2007,  was the result of needing a tool with more detailed information to help people understand and manage their 7 senses and not just a big overview as Winnie Dunn’s adult assessment provided. I absolutely love Winnie Dunn’s work and also used her assessment for my research but the Sensory Matrix was a further development on being more specific and practical.  Our focus on growing online products has been an uphill battle but also a rewarding process.  We extracted loads of data and is currently doing analysis for further post-PhD work and publications.

Our 3-day practitioner’s course was also initiated as early as 2012 to empower other professionals to use our tools.  I just could not cope with the demand for individual work and this became a great option to be able to refer to a selected group of associates.  They were traditionally run as a 3-day face to face course in South Africa and London but moved to a fully online 12 module version since COVID-19.  Admittedly I was quite verbal and opinionated about online training and said we will never do online training. Well… COVID pushed us into it, we had no choice. And what an interesting journey that has been too. Against all my personal and preconceived ideas, online training works, and it works extremely well. We now have a global audience, work across time zones and can empower a lot more people in sensory intelligence®.

We grew our team of licensed users/associates,  got new clients, projects and speaker events;  got new team members;  lost team members;  got new IT service providers for our online platform;  lost IT service providers for our online platform… The ebb and flow of business are remarkable, tough, interesting, stimulating and definitely not for sissies…

I learned 3 key things from the ongoing business expansion:

  1. It is a jungle out there and your business goal and strategy should be clear
  2. Good service providers are very, very  hard to find because a lot of people talk a lot of rubbish
  3. You will always need a good, reliable, excellent team of people (not robots) behind you. And if you think service providers are hard to find, think again when it comes to teams…

As we enter the next phase of our business, year 22 since its inception,  year 20 part-time and year 17 full time… I am just extremely humbled and blessed by my experiences and learning.  There are no mistakes in life, only lessons to learn. While the COVID-19 pandemic pushed the world into crisis mode, we had our crisis too when all our work stopped in early 2020, it unlocked a deeper level of resilience. It was either sink or swim and chose to do the latter. We are now stronger, embraced the online world, have a global audience, and continue to improve the quality of life for people around the globe.

Please connect with us if you want to know more about how Sensory Intelligence® can help you.

 

 

 

 

7 Tips to reduce digital fatigue

Posted on by Annemarie Lombard

Our world has shrunk. Daily living before COVID-19 and lockdown meant moving around, driving, using public transport, being in traffic… whatever your mode of commute is. At the office or workplace, there was constant navigation between different spaces. You moved from your desk to a meeting room, cafeteria, bathroom, someone else’s desk, another meeting room, kitchen, printer, etc. The reality is that there was constant visual- (seeing) and auditory (hearing) variety while your body was physically (moving) between these spaces, regardless of your type of work or your working environment.  The current reality looks quite different: your working world is now about the size of your computer screen and its immediate surrounding space… and it is pretty small. Your eyes are in another kind of lockdown on your screen, particularly when you are in digital meetings. And your ears are trying to contest with the distractions of your screaming toddler, a hungry teenager (in my case), a barking dog, an irritable spouse, etc. This is happening while you are seated for much longer times than usual and your body is just not moving as much as it used to. 

The obvious result is a higher level of fatigue, headaches, joint strains and other physical body complaints.  Not to even mention the stress, irritation, mental pressure and anxiety coupled with it. Our bodies are taking physical strain and our minds are taking mental strain. That is an unfortunate fact. 

As sensory beings, we interact through our 7 senses in a dynamic way with our world. This constant navigation helps us to obtain a modulated response in how we focus, behave and emotionally respond. We need the ebb and flow of daily living through varied sensory stimulation to be our best.  With this in mind, we are using our specialist knowledge of neuroscience and sensory processing to add some practical insights into how you can make your digital world less stressful… and continue being your best: 

  1. Lower your expectations and don’t try to be the best at everything. We are all trying to juggle homeworking, managing our kids in a whole new way, homeschooling (and we are parents, not teachers), living in restricted and limited environments while trying to keep ourselves and our families together in one piece. 
  2. We are experiencing an influx of information and technology overload. Listen to your body and be mindful of the signals it is sending you. Are you feeling dizzy, lethargic, or tired? Do you have a headache? Are you feeling anxious? Your body will provide you with signals to show you if something is wrong.  Make a note, write down how you are feeling, the time of day and what you were busy doing before it happened. It helps to be more in tune with what is going on, reading your own signals and making the necessary adjustments before it turns bad. 
  3. How to maximize your auditory processing and reduce auditory overload:
    -For meetings, use a headset or earphones, particularly when you don’t have a quiet, designated workspace. It will reduce distractions for you as well as your online colleagues or audience. Sounds get amplified in online meetings and you might be conveying a different message than what you intended.
    -Test your microphone and sound prior to meetings. Set a volume that is comfortable for you.  Navigate between sound muted or unmuted where necessary. Mute your microphone particularly when there is an increase in background noise and if you are sneezing, coughing or drinking water. And obviously don’t eat anything when on a call. Not even gum… it looks and sounds dreadful.
    -Disable any sound notifications to reduce noise levels. It is extremely irritating to hear another person’s constant ping. And although intended to be background noise, the sound will be amplified for the others on the call. It will help everyone to be more focused and less distracted.  Have designated times when you check your email and messages to avoid constant interference while on calls or working on a task.
    -You can also revert to using the chat box instead of speaking when your microphone isn’t working when there are too many distractions or if you just don’t trust your voice at any given time. It does interfere with the level of human interaction but will reduce auditory overload.
  4. How to maximize your visual processing and reduce visual overload:
    -Check your positioning in the room for maximum use of light. Be mindful that the light should not be from behind as it will be difficult for others to see you clearly.  It is ideal to have incoming light from your front, i.e. sit in front of an open window. An alternative is to have a side lamp on your desk shining on your face.  Light will help you work better but also make you more visible and easier to see for your colleagues and thus improve human interaction.
    -Make sure your desktop and screen(s) are cleaned up and tidy. Clean your screen, reduce your icons and/or group them. Work with as little on-screen clutter as possible. Limit the number of tabs you have open. Set bookmarks for quick and easy access to your most-used apps or websites.
    -Set your screen brightness and type of background to your liking.  An image that provides joy and calmness is ideal. Some people prefer to have a single colour as a desktop background.
    -Having meetings without video is very impersonal and reduces human interaction. If WiFi connectivity is an issue then videos are disabled but it is always a pity and preferable to have it enabled. We have to work much harder to be “human” through our digital channels to make it as real as possible help. That includes showing off your face and your voice.  So make sure you are dressed and groomed properly. No pyjamas, no bed head, no beach clothing…
  5. How to maximize movement and self-regulate your body:
    -Movement breaks will be your number one priority to save your energy and lower your fatigue. The brain is designed to tap into movement brain breaks in order to function and focus optimally.  A water bottle next to you helps to hydrate you and then increases the need for bathroom breaks. The best and most effective self-regulation tool!
    -Having movement breaks between meetings is non-negotiable. If you go from meeting to meeting you are going to start talking rubbish as your brain will dip into fatigue. Even a quick leg stretch (2-5 minutes) can help. You can always negotiate with your meeting members to all have a quick stretch in longer meetings and return at a designated time.
    -Don’t have a movement break while you are on a call and move around excessively.  You will make the other people seasick, particularly if they are visually sensitive and in sensory overload. You can shift your body or move your position but don’t walk around with your phone or laptop while talking. If you do need to display anything to your group, make sure to keep your phone or laptop as steady as possible.
  6. Scheduling and time management for online working will depend on the amount of control you have over your schedule. Where possible keep 1-1 online meetings to a maximum of 30 minutes, group meetings to a maximum of 60 minutes and webinars or training to a maximum of 90 minutes. When the group is bigger, there will be less focus on one particular individual which makes it easier to go for longer periods of time. If you can negotiate schedules with your work colleagues, family and children that is ideal.  Sticking to a routine for homeschooling your children will not only make their lives but also yours much easier. Kids need and love routine. Therefore try and create a clear routine at home during the lockdown. And write it down or draw simple pictures so it makes it easier for them to follow.
  7. Sensory styles are a great way to help us understand our environments and navigate best. We are all unique and different. We process the world differently. What works for some won’t work for others. Sensory sensitivity and avoiding behaviours occur for 25% of the population: this group will most likely get overloaded faster by their digital environment. They will take more care and effort to reduce overload. Sensory-seeking behaviours occur for 36% of the population: they take longer to get overloaded. However, they usually realize it too late and they are more likely to crash “unexpectedly”. For 39% of the population, the environment has a neutral impact: they can navigate fairly easily and are flexible within their work- and online environments.  This is the beauty of human genes and makeup. Completing your Sensory Matrix™ will help you to be more in tune with your needs and make your accommodations personalized. 

 

“The only way to make sense out of change is to plunge into it, move with it, and join the dance.” – Alan Watts

Sensory Intelligence®
Statistics

19434
Sensory Quiz™
completed
12367
Sensory Matrix™
completed
9942
Senses on Call™
completed
522
Practitioners
trained
sensory-tree