The ethics of trademarks and copyright

“Sensory Intelligence” started in my head in 2000 when I returned to South Africa after living in the USA for 3 years. After loads of thinking, reading, contemplating and gathering information, I chose the name for my brainchild, opened my bank account and produced my first business cards. Google searches (back in 2002) showed no references to Sensory Intelligence in training, personal development or learning. The end result of this journey of creation – combining current theories and merging it with insights, knowledge, experience and research gathered up to then – have blossomed into what Sensory Intelligence® Consulting is all about today. It has taken continuous commitment and relentless hard work: literally years spent behind my computer, talking to people and organisations, trying, testing, more trying, more testing to realize the development of the business model it is today.

During 2007 I wrote the book: “Sensory intelligence, why it matters more than IQ and EQ”, and in 2012 I obtained my PhD through the University of Cape Town. I did a correlation study in South African call centres to determine the relationship between sensory assesss and performance. Although the journey has been long, tough and hard, I would not change it for anything!

While I started training parents and teachers, our services have expanded to call centres and corporate environments. Our primary objective is to empower and equip individuals, teams and organisations to be more connected, improve wellness and increase productivity, by providing insights of how the human brain processes sensory messages and increasing self-awareness and self-management.
We do:

  • online sensory assessments
  • workshops
  • seminars
  • coaching in the education-, call centre- and corporate environment, for both teams and individuals
  • sensory audits and space optimisation consultations for organisations, especially where open plan offices are the norm

Please take note that we have the following legal trademarks in place:

Sensory Intelligence Consulting is our legally registered brand name with registration number: 2006/08389.

We reserve all rights to our other trademarks including:

  • Sensory Tree (assessment analogy)
  • Senses on Call (on-line recruitment tool for call centres)
  • Sensory Matrix (on-line assessment tool for adults)

We have been actively using the trademarks since 2002 and have, in the process, built up substantial goodwill in the trademarks, which are synonymous with and exclusive to our business.

None of the above trademarks may be used by any individual, party and/or organisation without our permission. In doing so, trademark infringement will occur, and the party can be held liable for legal action. For more detailed information, read the following on trademarks.

We run comprehensive practitioners training courses on a yearly basis for an exclusive group of professionals, where we facilitate the use of sensory processing with adults.
I am thrilled to see this group of dedicated people expanding the magic of Sensory Intelligence® with their individual clients during therapy and coaching.

  • We endorse their services with individual clients and provide a licensed web listing on our practitioner’s page.
  • As practitioners they get a special fee for on-line sensory prof, to be used for their clients.
  • They apply Sensory Intelligence ® insights and may use the Sensory Tree™ with their clients, of which both should be given credit to as our work.
  • They may however NOT solicit any clients using our trademarks. This means no marketing / advertising / material distribution using our trademarks without permission.
  • In adherence to intellectual property and trademark laws no person or persons are allowed to use any of our trademarks (Sensory intelligence ®, Sensory Tree ™, Sensory Matrix ™, Senses on Call ™) to perform training groups of people without prior permission.
  • When incorporating independent contractors to work directly under our brand, they will have permitted access to our trademarks and material and selected from the practitioners’ group.

Copyright protection is in place for original work that I produced, e.g.:

For more detailed information, read the following on copyright.

Honouring others’ intellectual property in the form of trademarks and copyrights is not only professional and ethical, it is also the right thing to do!

 

Our top tip to improve workplace relationships

How to improve workplace relationships
February is the month of love, and for most of us that means romantic relationships. You probably spent some special time with your partner on Valentine’s Day, or if you’re single, maybe eye-ing someone new or considering what you might want from a romantic relationship. We hope that this was a lovely time for you – whether you connected with a romantic partner or spent time with friends. Love is always beautiful in all ways, shapes and forms.

At Sensory Intelligence Consulting we believe one of the most important relationships in our lives, but one that we rarely focus on, is our relationships with our colleagues. Most of us don’t ever really think about the quality of relationships we have with people at work, or specifically invest in them, like we do in relationships with our loved ones.  Here are some facts to consider when thinking of the importance of workplace relationships:

  • We spend 8 hours or more a day with our colleagues. This is probably more time than you spend with your family, friends or partner.
  • Good workplace relationships are shown to advance careers. They are an indicator of your likelihood of getting a promotion, a positive reference and having colleagues and superiors listen to your ideas and take you seriously.
  • If we have good relationships with our colleagues we are more likely to let go of small irritations and overlook their negative traits. This leads to less conflict in the workplace and a more positive environment to work in.
  • Loneliness is seen as an epidemic with similar health risks as smoking and obesity. Good workplace relationships can combat loneliness and improve our overall health and well-being.
  • Recent studies show healthy workplace environments significantly improve productivity and workplace outcomes.

And the most important point … if you are going to spend so much time with your colleagues…
wouldn’t it be better to just get along?

We believe in the KISS principle (even more so during the month of love!), in other words, Keep It So Simple. We love making things practical and easy to understand. Building good relationships with your colleagues doesn’t have to take tons of extra time and energy – we know you’re busy ?.  So we decided to share our NUMBER ONE TOP TIP on how to improve workplace relationships:

STOP, LOOK and LISTEN when you communicate.

Let’s elaborate on these concepts:

  • STOP –  When you communicate with a colleague, put down everything else. Don’t multi-task while trying to communicate effectively. Put away technology and other distractions. Even though Skype and email can make things quicker and easier, still make time for face to face connection on a regular basis.
  • LOOK – make eye contact. 90% of communication is body-language. If we make eye contact and really focus on the person’s expression, tone of voice and other cues their body is giving us, we will understand them much better.
  • LISTEN – Open your ears and your heart to what the person is saying. Don’t just listen to solve problems or answer back. Don’t even think of a response yet. Just listen.

Stop, look and listen is the 101 of good communication and can vastly improve workplace relationships. When people communicate better and really feel connected and heard, everything else goes smoother. We also use most of our senses when we stop, look and listen, so we are not only connecting on a cognitive level, but also on a sensory and bodily level.

Are workplace relationships a problem at your company? Why not let us come in and do a bespoke, custom-made workshop for you to address this problem. Send us an email with your specific requirements.

Who has benefited

29676
Sensory Quiz™
completed
16519
Sensory Matrix™
completed
9942
Senses on Call™
completed
467
Senses@Work™
completed
21584
Social media
fans
19023
Sensory Intelligence®
subscribers
580
Practitioners
trained