The ethics of trademarks and copyright

“Sensory Intelligence” started in my head in 2000 when I returned to South Africa after living in the USA for 3 years. After loads of thinking, reading, contemplating and gathering information, I chose the name for my brainchild, opened my bank account and produced my first business cards. Google searches (back in 2002) showed no references to Sensory Intelligence in training, personal development or learning. The end result of this journey of creation – combining current theories and merging it with insights, knowledge, experience and research gathered up to then – have blossomed into what Sensory Intelligence® Consulting is all about today. It has taken continuous commitment and relentless hard work: literally years spent behind my computer, talking to people and organisations, trying, testing, more trying, more testing to realize the development of the business model it is today.

During 2007 I wrote the book: “Sensory intelligence, why it matters more than IQ and EQ”, and in 2012 I obtained my PhD through the University of Cape Town. I did a correlation study in South African call centres to determine the relationship between sensory assesss and performance. Although the journey has been long, tough and hard, I would not change it for anything!

While I started training parents and teachers, our services have expanded to call centres and corporate environments. Our primary objective is to empower and equip individuals, teams and organisations to be more connected, improve wellness and increase productivity, by providing insights of how the human brain processes sensory messages and increasing self-awareness and self-management.
We do:

  • online sensory assessments
  • workshops
  • seminars
  • coaching in the education-, call centre- and corporate environment, for both teams and individuals
  • sensory audits and space optimisation consultations for organisations, especially where open plan offices are the norm

Please take note that we have the following legal trademarks in place:

Sensory Intelligence Consulting is our legally registered brand name with registration number: 2006/08389.

We reserve all rights to our other trademarks including:

  • Sensory Tree (assessment analogy)
  • Senses on Call (on-line recruitment tool for call centres)
  • Sensory Matrix (on-line assessment tool for adults)

We have been actively using the trademarks since 2002 and have, in the process, built up substantial goodwill in the trademarks, which are synonymous with and exclusive to our business.

None of the above trademarks may be used by any individual, party and/or organisation without our permission. In doing so, trademark infringement will occur, and the party can be held liable for legal action. For more detailed information, read the following on trademarks.

We run comprehensive practitioners training courses on a yearly basis for an exclusive group of professionals, where we facilitate the use of sensory processing with adults.
I am thrilled to see this group of dedicated people expanding the magic of Sensory Intelligence® with their individual clients during therapy and coaching.

  • We endorse their services with individual clients and provide a licensed web listing on our practitioner’s page.
  • As practitioners they get a special fee for on-line sensory prof, to be used for their clients.
  • They apply Sensory Intelligence ® insights and may use the Sensory Tree™ with their clients, of which both should be given credit to as our work.
  • They may however NOT solicit any clients using our trademarks. This means no marketing / advertising / material distribution using our trademarks without permission.
  • In adherence to intellectual property and trademark laws no person or persons are allowed to use any of our trademarks (Sensory intelligence ®, Sensory Tree ™, Sensory Matrix ™, Senses on Call ™) to perform training groups of people without prior permission.
  • When incorporating independent contractors to work directly under our brand, they will have permitted access to our trademarks and material and selected from the practitioners’ group.

Copyright protection is in place for original work that I produced, e.g.:

For more detailed information, read the following on copyright.

Honouring others’ intellectual property in the form of trademarks and copyrights is not only professional and ethical, it is also the right thing to do!

 

Teaching in a pressure cooker

In this beautiful country we love to call home, we too often see the destructive consequences of prolonged stress and bottled up emotions:

  • High frustration levels
  • Anxiety
  • Passive-aggressive behaviour
  • Violence

It saddens me to realize that our schools have also fallen prey to this emerging epidemic. Anger outbursts from educators, learners and parents are becoming more prevalent. We desperately need to address this cry for help before the pressure cooker’s lid blows off yet again.

Approaching an epidemic by focusing on the symptoms and outcomes, might have some advantages, but the effect thereof is often short-lived. To successfully fight (excuse the pun) an epidemic, the main focus should be to determine the cause of the problem: address the reason behind the behaviour.

What sets our methodology apart from the rest, is our bottom-up approach to behaviour. Research has shown that your innate threshold for input from your environment plays a critical role in how you react to the world. In order to self-regulate:

  • Individuals with HIGH thresholds for sensory input needs MORE stimulation and input from their environment: louder, brighter, faster, etc.
  • Individuals with MEDIUM thresholds for sensory input can mostly cope with their environments.
  • Individuals with LOW thresholds for sensory input needs LESS stimulation and input from their environment: softer, dimmed, slower, etc.

The reality is that we live in a world that is already overloaded with sensory experiences, whether we can handle it or not. When we do reach our thresholds’ limits, our bodies react by going into FLIGHT/FRIGHT/FIGHT mode. This happens on a subconscious level:

 

FLIGHT

  • You remove yourself from a particular situation
  • Escape behaviour
  • Become distractible
  • Become bored
 

FRIGHT

  • Become reluctant to try new experiences
  • You withdraw/hide
  • Become fearful
  • Crying, clinging, “I can’t”
 

FIGHT

  • Become frustrated and aggressive with outbursts
  • Acting out
  • Resistance
  • “I won’t, NO”

At Sensory Intelligence® Consulting we guide individuals towards self-discovery and self-awareness. We explore and determine specific strategies to manage overload and stress, catered to each individual’s unique sensory assess, before an overload becomes externalized as behaviour. Our target group includes (but is not limited to):

  • Educators
  • Learners
  • Parents

By knowing yourself better you can reduce stress and live a healthier, happier, calmer life.

By getting to know your colleagues/learners/parents better, early warning signs of potential overload can be identified and a flight/fright/fight reaction can be prevented. Team cohesion and relationships can improve and our beautiful country can be a hopeful rainbow nation again.

Let’s turn down the heat,                                                                     
                                    reduce the stress of education and                                             
                                                                                    replace it with some insight and understanding!

Do your Sensory Matrix™ and discover sensory strategies to reduce stress and help you cope best.

Who has benefited

29676
Sensory Quiz™
completed
16519
Sensory Matrix™
completed
9942
Senses on Call™
completed
467
Senses@Work™
completed
21584
Social media
fans
19023
Sensory Intelligence®
subscribers
580
Practitioners
trained