Annemarie Lombard, Author at Sensory Intelligence Consulting

For decades, personality profiling tools have been the go-to for understanding people. They help us explore preferences, communication styles, and how we show up in the world. At Sensory Intelligence® Consulting, we love these tools — but we also know they don’t tell the full story. That’s where our Sensory Matrix® assessment comes in.

Both personality profiling and sensory processing offer powerful self-insights. Both aim to improve self-awareness, relationships, and performance. Yet, they focus on different layers of who you are — and together, they create a far richer picture.

What Personality Profiling Tells You

Personality profiling measures patterns of thinking, feeling, and behaving that remain relatively stable over time. The tools typically used are the Big 5, Enneagram, Disc Profile or Gallup Strengths, to name a few. These traits shape your general preferences — how you think, feel, and behave over time.

Think of personality as the broad strokes of a painting. It tells you whether you’re naturally more outgoing or reserved, detail-focused or big-picture, calm or energetic. It’s incredibly valuable for understanding motivation, communication style, and team fit.

What Sensory Processing Reveals

Sensory processing is the brain’s way of receiving, interpreting, and responding to information from the world through the senses — sight, sound, touch, taste, smell, movement, and body awareness.

Our Sensory Matrix® measures your unique sensory thresholds and patterns. These influence your comfort, stress, focus, and energy in everyday environments — from noisy open-plan offices to virtual meetings and even your home workspace.

If personality is the broad strokes, sensory processing is the fine detail and texture in the painting. It explains why two people with the same personality type can thrive — or struggle — in completely different settings.

Key Differences

Focus: Personality is about who you are; sensory processing is about how and why you experience and react to your environment.
Scope: Personality traits and sensory thresholds remain relatively stable, but sensory processing patterns can be shifted with strategies.
Application: Personality informs communication and leadership styles; sensory insights guide environmental adjustments, stress management, and well-being.

Where They Overlap

A good example is the concept of extraversion and introversion. In personality profiling, these terms describe where you draw energy from – people and interaction (extraversion) or solitude and reflection (introversion). But in sensory profiling, your sensory thresholds can influence similar behaviours for very different reasons.

For instance, someone who scores high on extraversion in a personality tool might genuinely enjoy social interaction. Yet in the Sensory Matrix™, they might have low auditory thresholds, meaning they become easily overwhelmed in noisy environments – even if they love being around people. Conversely, an “introvert” in personality terms may score high on visual seeking in the Sensory Matrix™, thriving in visually stimulating environments even if they prefer smaller social settings..

Why the Sensory Matrix® Stands Out

The Sensory Matrix® goes beyond labels. It gives practical, evidence-based strategies for your sensory profile so you can optimise focus, reduce stress, and work at your best — whether you’re at home, in the office, or on the move.

When paired with personality profiling, the results are powerful. Personality explains your style. Sensory processing explains your comfort zone. Together, they provide the full toolkit for thriving in work and life.

The Shrinking World of Work

Our world has shrunk. Before the shift to remote and hybrid work models, daily life meant moving around, driving, using public transport, being in traffic… whatever your mode of commute is. At the office or workplace, there was constant navigation between different spaces. You moved from your desk to a meeting room, cafeteria, bathroom, someone else’s desk, another meeting room, kitchen, printer, etc. The reality is that there was constant visual- (seeing) and auditory (hearing) variety while your body was physically (moving) between these spaces, regardless of your type of work or your working environment. The current reality looks quite different: your working world is now about the size of your computer screen and its immediate surrounding space… and it is pretty small. Your eyes are in another kind of lockdown on your screen, particularly when you are in digital meetings. And your ears are trying to contest with the distractions of your screaming toddler, a hungry teenager (in my case), a barking dog, an irritable spouse, etc. This is happening while you are seated for much longer times than usual and your body is just not moving as much as it used to.

The Toll on Body and Mind

The obvious result is a higher level of fatigue, headaches, joint strains and other physical body complaints. Not to even mention the stress, irritation, mental pressure and anxiety coupled with it. Our bodies are taking physical strain and our minds are taking mental strain. That is an unfortunate fact.

Making Your Digital World Less Stressful

As sensory beings, we interact through our 7 senses in a dynamic way with our world. This constant navigation helps us to obtain a modulated response in how we focus, behave and emotionally respond. We need the ebb and flow of daily living through varied sensory stimulation to be our best. With this in mind, we are using our specialist knowledge of neuroscience and sensory processing to add some practical insights into how you can make your digital world less stressful… and continue being your best:

1. Lower Your Expectations

Lower your expectations and don’t try to be the best at everything. We are all trying to juggle homeworking, managing our kids in a whole new way, homeschooling (and we are parents, not teachers), living in restricted and limited environments while trying to keep ourselves and our families together in one piece. We are experiencing an influx of information and technology overload.

2. Listen To Your Body

Listen to your body and be mindful of the signals it is sending you. Are you feeling dizzy, lethargic, or tired? Do you have a headache? Are you feeling anxious? Your body will provide you with signals to show you if something is wrong. Make a note, write down how you are feeling, the time of day and what you were busy doing before it happened. It helps to be more in tune with what is going on, reading your own signals and making the necessary adjustments before it turns bad.

3. Maximizing Auditory Processing

For meetings, use a headset or earphones, particularly when you don’t have a quiet, designated workspace. It will reduce distractions for you as well as your online colleagues or audience. Sounds get amplified in online meetings and you might be conveying a different message than what you intended.
Test your microphone and sound prior to meetings. Set a volume that is comfortable for you. Navigate between sound muted or unmuted where necessary. Mute your microphone particularly when there is an increase in background noise and if you are sneezing, coughing or drinking water. And obviously don’t eat anything when on a call. Not even gum… it looks and sounds dreadful.
Disable any sound notifications to reduce noise levels. It is extremely irritating to hear another person’s constant ping. And although intended to be background noise, the sound will be amplified for the others on the call. It will help everyone to be more focused and less distracted. Have designated times when you check your email and messages to avoid constant interference while on calls or working on a task.
You can also revert to using the chat box instead of speaking when your microphone isn’t working when there are too many distractions or if you just don’t trust your voice at any given time. It does interfere with the level of human interaction but will reduce auditory overload.

4. Maximizing Visual Processing

Check your positioning in the room for maximum use of light. Be mindful that the light should not be from behind as it will be difficult for others to see you clearly. It is ideal to have incoming light from your front, i.e. sit in front of an open window. An alternative is to have a side lamp on your desk shining on your face. Light will help you work better but also make you more visible and easier to see for your colleagues and thus improve human interaction.
Make sure your desktop and screen(s) are cleaned up and tidy. Clean your screen, reduce your icons and/or group them. Work with as little on-screen clutter as possible. Limit the number of tabs you have open. Set bookmarks for quick and easy access to your most-used apps or websites.
Set your screen brightness and type of background to your liking. An image that provides joy and calmness is ideal. Some people prefer to have a single colour as a desktop background.
Having meetings without video is very impersonal and reduces human interaction. If WiFi connectivity is an issue then videos are disabled but it is always a pity and preferable to have it enabled. We have to work much harder to be “human” through our digital channels to make it as real as possible help. That includes showing off your face and your voice. So make sure you are dressed and groomed properly. No pyjamas, no bed head, no beach clothing…

5. Maximizing Movement and Self-Regulation

Movement breaks will be your number one priority to save your energy and lower your fatigue. The brain is designed to tap into movement brain breaks in order to function and focus optimally. A water bottle next to you helps to hydrate you and then increases the need for bathroom breaks. The best and most effective self-regulation tool!
Having movement breaks between meetings is non-negotiable. If you go from meeting to meeting you are going to start talking rubbish as your brain will dip into fatigue. Even a quick leg stretch (2-5 minutes) can help. You can always negotiate with your meeting members to all have a quick stretch in longer meetings and return at a designated time.
Don’t have a movement break while you are on a call and move around excessively. You will make the other people seasick, particularly if they are visually sensitive and in sensory overload. You can shift your body or move your position but don’t walk around with your phone or laptop while talking. If you do need to display anything to your group, make sure to keep your phone or laptop as steady as possible.

6. Scheduling and Time Management

Scheduling and time management for online working will depend on the amount of control you have over your schedule. Where possible keep 1-1 online meetings to a maximum of 30 minutes, group meetings to a maximum of 60 minutes and webinars or training to a maximum of 90 minutes. When the group is bigger, there will be less focus on one particular individual which makes it easier to go for longer periods of time. If you can negotiate schedules with your work colleagues, family and children that is ideal. Sticking to a routine for homeschooling your children will not only make their lives but also yours much easier. Kids need and love routine. Therefore try and create a clear routine at home during the lockdown. And write it down or draw simple pictures so it makes it easier for them to follow.

7. Sensory Styles

Sensory styles are a great way to help us understand our environments and navigate best. We are all unique and different. We process the world differently. What works for some won’t work for others. Sensory sensitivity and avoiding behaviours occur for 25% of the population: this group will most likely get overloaded faster by their digital environment. They will take more care and effort to reduce overload. Sensory-seeking behaviours occur for 36% of the population: they take longer to get overloaded. However, they usually realize it too late and they are more likely to crash “unexpectedly”. For 39% of the population, the environment has a neutral impact: they can navigate fairly easily and are flexible within their work- and online environments. This is the beauty of human genes and makeup. Completing your Sensory Matrix™ will help you to be more in tune with your needs and make your accommodations personalized.

“The only way to make sense out of change is to plunge into it, move with it, and join the dance.” – Alan Watts

Author: Annemarie Lombard

Sensory Processing vs Personality Profiling: Why the Sensory Matrix™ is a Game-Changer