Seriously starting to blog
Posted: 20 May, 2016
By: Annabella Sequeira
I’ve crumbled under the social media frenzy and am starting to blog seriously. I’ve written many things over the years, but we will now call it official “blogging”. I am proudly Gen X and think it totally absurd when someone posts their breakfast content on Facebook! Really – please get a life. However, I am a huge fan of Google, You-tube and Google maps to name a few. I even did some statistic tutorials on You Tube while doing my doctorate at UCT (to the disgrace of a few stiff upper lip academics), but it worked and was really cool. I have a low key approach to Facebook, LinkedIn, Twitter, Google+, Pinterest – the rest I don’t really know about neither do I care. Our website is being revamped and I have a new service provider (a topic for another blog…but thanks Fransie…you are doing great so far!). New content apparently is king for SEO (until the next big thing) and it was suggested as part of our digital strategy. There are however 2 more major reasons:
1) I love what we do in sensory intelligence and am passionate about our brand. Although still an emerging concept, it is such a fundamental part of who we are and how we live. It is real, practical and easy to implement. It is fully based on neuroscience but I will make it applicable to work and life. I will share learning and insights acquired through our interactions with clients, colleagues, providers and friends.
2) I am seriously opinionated about most things and not shy to share them. I think it is a combination of being late forties, having written a book, done a doctorate, survived a cancer journey with my husband (he is fine now), raising two boys (12 and 8) and starting a business from nothing in 2002. I think it helps that I was born and raised in Namibia – a very desolate yet solid place that gave me some seriously good roots.
So, happy reading. If you enjoy it, great! If not – please move on to the next thing as life is way too short and precious. As always – live life sensationally!